15th February 2007
When it comes to creating the ideal layout for your exhibit, keep two things in mind. First, you are trying to command the undivided attention of ALL visitors as they walk in front of your booth. Ideally, your goal is to make sure they can SEE you â€" b...
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13th February 2007
Think of your booth as a tiny piece of real estate. Your goal is to secure a location where both traffic and your customers' productive tension are optimized. You must be SEEN in order to capture the attention of your prospects. So let's get right dow...
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24th January 2007
Have you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? The First Secret of Trade Show Selling is "Exhibiting with a Purpose...
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03rd January 2007
Are your sales representatives selling as much as you'd like? There are only two answers to that question â€"and BOTH can signal grave danger ahead.
If you said "YES" - or if ANY of your sales management team members even THINK the answer is "YES" - ...
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13th December 2006
I'm sure most of you have been taught that a good way to secure an appointment with a prospect is to use an "Alternative Close" ...
"Mr. Prospect, I have time in my schedule next Tuesday afternoon about 2PM or Thursday morning before 10AM. Which would...
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06th December 2006
One of the most powerful skills a speaking or training
professional can develop is the ability to select and share
stories that empower and motivate their audiences -- and our
industry has a rich history, filled with countless stories that
are as mean...
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18th November 2006
Did you know that the word "business" actually comes from the word "busy"?
Business is something we do to keep ourselves BUSY -- to fill our days with something that pays our bills at the very least -- perhaps amuses us -- and ideally, give our lives ...
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18th October 2006
The differences between top sales professionals and the rest of the crowd isn't just about what they DO, it's about what they DON'T do as well! Over the course of more than 20 years developing the MasterStream Method, we've identified over two dozen tradi...
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T. Falcon Napier is an internationally-recognized human development expert, specializing in sales, leadership and change management. His organization identifies, certifies and supports independent and corporate training professionals in the design, delivery and reinforcement of the entire family of programs and professional services based on the MasterStream Method. Qualified instructors are encouraged to learn more at www.masterstream.com.
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